MIXMAX VS STREAK HOW TO
MIXMAX VS STREAK PROFESSIONAL

(Worried that you’ll lay the flattery on too thick? Studies show that we’re susceptible to flattery even when we know it’s fake! But yes, you could and should be authentic. If you’re pointing out a flaw in the person’s business or process, you need some heavy handed flattery to soften the blow.

MIXMAX VS STREAK PROFESSIONAL

C’mon, it’s pretty awesome that it makes sense.)Īnother use for personal or professional detail mining? (Yes I just wrote relevant irrelevancies. These things should barely be noticeable.īut relevant irrelevancies subconsciously pique the reader’s interest. She’s engaged? Slide in some wedding-centered idioms. He likes cats? Pick a gif that has a cat. Learning little details about your recipient helps you build a connection – popping little data points into your email helps you go from cold stranger to fuzzy warm fan.ĭisclaimer: Don’t be creepy – sprinkle things in very subtly. Learning little details about your recipient Once you have that down, use the information to structure your email using PAS.Ģ. Why are you pitching your specific recipient? Why him and not his coworker or competitor? It may help to ask yourself these questions too: What’s the pain of your recipient? Why do they need your services?ĭo you have a dedicated skill set they don’t have?ĭo they not even know they need your services? We need the reminder – and we need the context.ĭig into your cold pitching strategy a bit.

We bury our pain unless someone or something brings it up. Offer a solution, and we think people understand we’re solving something. ONLY then do we show her the light at the end of the tunnel. We twist that knife and get her to feel it. We remind our reader of the pain she’s experiencing. The beauty of the PAS framework is that we dial back to the root cause for our solution. The best way to make it all about the reader is to use the PAS (Pain-Agitation-Solution) framework. The best way to make it all about the reader is NOT to flip “I statements” into “you statements.” That’s a less than effective hack. It’s never about you and always about him. Like any good piece of copy, your cold email needs to focus on the reader. Knowing what your recipient needs from you There are two prongs to knowing your audience:ġ. I’m super picky about who I cold pitch – because for it to be five-figure successful, I give each pitch a bucket load of time in research efforts.

MIXMAX VS STREAK HOW TO

(More ideas on how to find the write address in this quite-cool guide by my fave address finder, hunter.io)īut it goes deeper than getting the right recipient. Getting bounces? Try your luck with an email permutator. Want to pitch a partnership? Find the CEO using one of these email finders. It goes without saying that you need to be emailing a real person, at the right email address.Īnd no want to write a guest blog? Find the content manager on LinkedIn. #2: Get to know your recipient: that ‘real’ email address isn’t enough If something wow-worthy comes to you – something wow-worthy that won’t distract from the real message – go for it.īut don’t spend active time trying to find a clever angle or wacky presentation. I’ve got too many other things to get to.ĭon’t spend time trying to be clever (and definitely don’t be cute). Tell me you’re solving a problem that’s impeding my quality of work or life?Įntertainment isn’t high on my priority list. The best way to get a busy person’s attention is to be super clear. Yes, you need to get your recipient’s attention.

The #1 copy principle that so many copywriters forget It’s obviously, objectively a good email.Īnd there’s a pretty clever line halfway down. The real reason I have yet to share that email?

Mixmax vs streak